Mostadaam

The Conscious Online Destination for Sustainable & Ethical Living™

Who We Are - Mostadaam

Who We Are

Mostadaam (from the Arabic "Mostadam - مستدام" meaning sustainable) represents a transformative vision for commerce in the MENA region and beyond.
As one of the first fully integrated sustainable and ethical marketplaces in the Middle East and North Africa, we've established a new paradigm for responsible consumption. Founded in UAE, by a coalition of sustainability experts, ethical business leaders.
Our platform embodies the powerful belief that trade should be a vehicle for positive global change.
We are more than a marketplace - we are a movement redefining the relationship between commerce, society and our planet. By fundamentally transforming how products are sourced, evaluated and brought to market, Mostadaam provides consumers with unprecedented transparency while giving sustainable and ethical businesses a platform to thrive.
About Us - Mission & Vision

Mission & Vision

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Our Mission

To accelerate the global transition to a sustainable lifestyle and circular economy, we reinforce and emphasize the importance of transparency and clarity for both products and businesses.

Vision Icon

Our Vision

Establishing the most compelling sustainable, ethical marketplace of the 21st century and the destination for conscious consumers who strive to make sustainable choices with one click.

Our Leadership

Visionaries driving sustainable & ethical commerce revolution

Mohamed Elmahdy

Mohamed Elmahdy

Founder & Executive Director

"Mostadaam was born from a fire in our hearts, a refusal to accept a world where profit tramples people and planet, where small businesses are crushed under the weight of e-commerce monopolies. We reject the tyranny of platforms that extract value without creating it, that dominate markets while stifling innovation. Business should heal communities, not exploit them; empower entrepreneurs, not enslave them. And we've proven there's a better way, where commerce serves humanity, not corporate greed. We don’t wait for change. We create it. Join the movement where your business doesn’t just succeed, it elevates. The era of exploitation ends when leaders like you choose a better way...." — Mohamed Elmahdy

The question isn’t ‘Can we afford to be sustainable?’ It’s ‘Can we afford not to be?’ The future belongs to those who build it not those who cling to broken systems. At Mostadaam, we’ve built the proof. Now, we’re building the movement. Will you stand with us?

Mohamed Elmahdy 

Founder & Executive Director, Mostadaam | ESG & Circular Economy Strategist | Ethical Business Advocate & Sustainable Entrepreneurship Coach

 

Adrienne Doolan

Adrienne Doolan

Global Director of Sustainability & Verification Lead

"The clock is ticking. While corporations debate 'net-zero' timelines, the climate crisis burns through our last chances. Pledges won't cool the planet, only radical accountability will. At Mostadaam, we don't just set sustainability standards, we enforce them with forensic rigor. This isn't about reducing harm. This is about transforming business into a force for planetary healing.
You're either regenerating our world, or you're accelerating its collapse. There are no spectators in this fight. We built the world's most demanding verification system not to shame you, but to shield you, from greenwashing accusations, from consumer distrust, from being on the wrong side of history
..." — Adrienne Doolan

This is the decade that defines us. Every purchase, every partnership, every decision either fuels the crisis or fights it. We’ve stripped away the excuses. We’ve built the tools. Now, what will you do with them? The world is watching. Prove them wrong.

Adrienne Doolan 

Global Director of Sustainability & Verification, Mostadaam | UN Global Compact UAE Board Member | NGO Coalition on Social Development - Regional Head | Founder Sustain Global

 

Mostadaam Movement

 

Where Sustainable Choices Create Lasting Impact

For Conscious Shoppers

Your Wallet is Your Most Powerful Tool

Every purchase votes for the world you believe in. Together, we're rewriting commerce.

Shop with Purpose

Support brands that align with your ethics

Demand Radical Transparency

See the true impact behind every product

Fuel the Sustainable & Ethical Revolution

Your choices shape tomorrow's marketplace

Start Shopping Sustainably →

For Ethical Businesses

Build Legacy Through Integrity

Your business can profit while healing the planet

Level Playing Field

Compete based on values, not only marketing budgets

Authentic Storytelling

Showcase your real impact to conscious consumers

Grow in Ethical Community

Thrive alongside values-driven peers

Become a Changemaker

We're building more than a marketplace – we're creating a movement

Join Our Team

Build your career with purpose and passion

Apply Now →

Volunteer

Contribute your skills to amplify our impact

Get Involved →

Share Ideas

Your voice shapes our collective future

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